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5 tips on writing for your customer
No matter what you write, never lose focus on who you’re writing for. Whether your audience comprises employees, prospects, existing customers or shareholders, they need to know what’s in it for them....
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5 mistakes in writing you can’t afford to make
My favourite style of writing is conversational. Fortunately, this is one thing blogging and copywriting have in common. This means that every once in a while, it’s permissible to break the...
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Spread your wings and become a social media butterfly – Here’s how!
Before I get into the meat of this post, I want to wow (or terrify) you with an insightful YouTube video about social media that I recently came across, produced by Erik Qualman. With these staggering...
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Email Pet Peeves That Stress Out Your Recipients
I recently stumbled across a humourous and relatable About.com article, contributed by personal productivity expert and popular workshop leader, Peggy Duncan. The article is a list of email pet peeves...
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What makes a great press release?
Press releases are vital elements of any public relations strategy. A press release is an official statement issued to newspapers/media giving information on a particular matter. Press releases can...
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Why should you hire a freelance copywriter?
If you have a project but lack the internal resources or expertise, it may be time to consider a freelance professional. You may be surprised to learn that the benefits can outweigh the costs and often...
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Thinking about starting a business blog?
I started this post with the intention to list all the reasons why blogging can help your business; how to start a blog; what to blog about, etc.; however, I started writing and quickly remembered that...
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10 Principles of Content Marketing
Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow. 1. Be Accessible Don’t publish content and then disappear. Abandoned content won’t...
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Crafty ideas for marketing your small business
While there is some truth to the old adage, “you need to spend money to make money,” you don’t need to dump bucket loads on marketing. A heaping spoonful of creativity and a dash of common sense can...
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10 ways to ruin (and protect) your business’ reputation
Reputation is everything when it comes to any business, but smaller businesses make take particular precaution. According to O2, Seven out of ten customers never forgive a small business if they...
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The A-Z guide to setting up your Facebook page
Creating your company’s Facebook page is just the tip of the iceberg. Once you set it up, there are constantly new tools and features being added that can help you enhance your brand’s presence online....
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Get better connected on LinkedIn
Depending on what your goals are for using LinkedIn, you could be missing out on some valuable opportunities to connect with a worthy network. Are you using it like your Twitter account – following and...
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Cool facts about your favourite social media sites
What are they? Who’s on them? What are they good for? It’s not easy to put all the features and benefits of each social media platform into neat little piles, but here’s a nifty snippet that I came...
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How to audit your website for greater search results
Conducting a regular website content audit can greatly impact your ongoing Internet marketing strategy. A proper review of your content will illustrate where and how you can optimize the effectiveness...
View ArticleHow to become a social media butterfly
Before I get into the meat of this post, I want to wow (or terrify) you with an insightful YouTube video about social media that I recently came across, produced by Erik Qualman. With these staggering...
View ArticleHow you can benefit from a blog
I started this post with the intention to list all the reasons why blogging can help your business; how to start a blog; what to blog about, etc.; however, I started writing and quickly remembered that...
View Article10 Principles of Content Marketing
Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow. 1. Be Accessible Don’t publish content and then disappear. Abandoned content won’t...
View ArticleSmall business marketing tips
While there is some truth to the old adage, “you need to spend money to make money,” you don’t need to dump bucket loads on marketing. A heaping spoonful of creativity and a dash of common sense can go...
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